| Sandwich
Boards, A-frames, A-boards and sidewalk signs |
 Sidewalk
signs offer the advertiser a unique and memorable way to
establish and maintain brand presence at the point of customer
contact. A-Frame Signs are usually the first thing a potential
customer sees!
A sandwich
board, A-frame, A-board or sidewalk sign is a portable A-frame
type sign folded into a sandwich position when transported
or stored. The purpose of this type of sign is to utilize
a portion of the city sidewalk adjacent to your place of
business for the purpose of advertising your services or
events.
Putting
a sandwich board in a busy area is guaranteed to attract
the attention of people walking or driving by. When you
pass sandwich boards in the street, you may not be interested,
but you always find yourself reading them!
Examples
of use could be for: Arts and crafts, daily specials, lunch
specials, restaurants, bars, retail stores, clothing stores
and just about any other type of business.
We can
design and produce custom sandwich boards, A-frames, a-boards
and sidewalk signs at any size, shape or colour. If you
would like to get a quote with your business logo and description
give us a call today!
If you are interested in the history of the sandwich board
you should read the article below. Enjoy!
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THE
HISTORY OF THE SANDWICH BOARD?
Editor:
While visiting the Claddagh Pub, a fine, republican drinking
and eating establishment, I decided to go out to the pool
and bar area to smoke my pipe. Over in the corner, near
a large shamrock sandwich board sign, there were 12 to 20
people and two to three businessmen listening to an old
man wearing a pink hat. The story he was telling was very
interesting and went something like this.
The old man said, “the sandwich board was first introduced
to Cape Cod in 1 620 via the pilgrims when they landed in
Provincetown. The sandwich board first appeared in Sandwich,
England, in the years 1221 A. D., at a small cafe at number
10 Board Street, named Pillsbury Follies. Every day, the
owner, Fibber Pillsbury, would put out a very handsome sandwich
board (which he invented), advertising luncheon specials
(two only), liver and onions, tripe and popovers on one
side and spacious pipe and cigar smoking room on the other
side, luring in portions of the hundreds of people that
passed by his very busy cafe every day in the beautiful,
neat and historical sea coast town of heavenly Sandwich,
England.
On March 17, 1242, everything changed when the local five-member
board of elders outlawed all forms of smoking.
Fibber Pillsbury was outraged by the elders’ smoking
ban; especially since the ruling, he mistakenly calculated
that liver and tripe sales were way down.
Sandwich, England, was exploding with development; population
increasing tenfold, new buildings going up everywhere, even
slum houses were selling at record prices. Restaurants had
more customers than they could handle. But Fibber was so
mad at the five local elders, who loved his liver and onions
and tripe and popovers, that he closed his Follies Cafe,
took in his beautiful sandwich board that he knew everybody
loved - especially the five local elders - and completely
ignored the fantastic growth of Sandwich.
Fibber grew old and bitter buy knew he had to make a living
somehow. In 1260, he started making sandwich boards exactly
like the liver and tripe one. They were selling so fast
Fibber could hardly keep up with all the orders. He hired
a talented young man named Pawn Goodfellow. Pawn painted
the signs for Fibber and also would go throughout the town
of Sandwich, wearing a big pink Three Musketeer hat with
five colorful feathers (one for each local board elder),
to attract customers. Pawn was not only a good painter but
also a shrewd salesman, so shrewd and clever that Fibber,
fearing Pawn was selling sandwich board signs on the side,
fired him on All Saints Day, 1262. Pawn being such a good
salesman, was elected to the local board of elders in 1265
by the largest vote ever in Sandwich’s history. He
won reelection 10 straight times, and in 1290 was appointed
Lord Mayor of Sandwich, the finest town in all of England,
by the board of elders. Lord Mayor Pawn Good fellow’s
first action was to abolish the board of elders.
Fibber always claimed his sandwich board signs were “grand
fathered” and out of reach of the local board of elders.
Fibber Pillsbury’s sandwich boards can be found in
every country in the world. When you spot one on beautiful
old Cape Cod, ask the shopkeeper if it’s a Fibber Pillsbury;
if it is, it is a collector's item; rarer are the ones painted
pink by Pawn Good fellow.
Thus, the ending of the “true” historical story
of the sandwich board sign, as told by the old man with
the pink hat at the poolside bar at the Claddagh Pub.
P. S. Please, let’s stop all this nonsense, or neighbor
will be turning in neighbor for the silliest of violations.
A businessman that doesn’t like another businessman,
or a competitor, can surely keep all the town offices taxed
to the limit.
As business owners and associates, let’s stick together.
Work hard for a new sign code to replace the very old one
that may not be enforceable or completely legal. Right now
the building department is waiting to be informed to the
town legal department on several court cases on signs.
Let’s all do business with each other. Enjoy the business
boom while it lasts. Harwich is a beautiful seaside town
and a great place to have a business.
Let's not act like Fibber and Pawn!
Michael O’Neill Monahan
As published 10/10/00 in the Cape Cod
Chronicle
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